What is Digital Transformation?

Digital transformation is the strategic adoption of digital technologies. It is used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. Digital transformation represents a myriad of tools, solutions, and processes. An effective strategy is one that is customized for each unique organization.

To stay competitive in the modern business environment, digital transformation is a must. Few organizations can stand the test of time without a plan to strategically adopt beneficial technologies like a digital workspace .

Why is digital transformation important?

Staying competitive in an ever-changing global marketplace depends on an organization’s ability to adapt quickly through the adoption of new technologies. IDC predicts that worldwide spending on technologies and services that enable digital transformation will reach nearly $2 trillion by 2022. Organizations that embrace digital transformation focus on engaging their customers in delightful experiences across multiple channels. Digital transformation plays a key role in:

Customer experience: Consumers today have more choices than ever before. This means that businesses need to not only offer innovative products or services, but also meaningful interactions and experiences that delight customers and increase brand loyalty. Think about how many options you have for food delivery these days. The reasons you choose one over the other can be directly tied to a company’s digital transformation, whether it’s an easy-to-use app, a seamless process, good customer service, or fast delivery.

Employee experience: It’s not just about providing your workforce with the latest apps and devices; it’s about creating a simple, modern, and more fulfilling experience for your most valuable asset: your employees. Research has shown that companies that invest in employee experience have a more engaged, productive workforce, which translates to a better customer experience. Digital transformation can help organizations not only provide the tools people need, but also instant access to everything they need, from anywhere.

Process optimization: An organization’s ability to deliver great employee and customer experiences depends on the backend being able to run smoothly. Streamlined workflows, digital processes, and automated tasks are all ways organizations create efficiencies.

Product digitization: This means using technology to improve a product or service, such as smart connected or voice-activated devices. Digital transformation not only helps companies stay on the cutting edge of technology, but also creates the agile infrastructure needed to continuously innovate and adapt to rapid change and consumer demands.